Live video isn’t just for presidential debates or the NFL. It’s also an excellent tool for marketing yourself or your brand. And if you’re already getting good results from Instagram and Facebook Live, why not supplement that by also going live on Twitter?
With 340 million users, Twitter is in the top 20 most used social media platforms in the world. Did you know that about 80% of affluent millennials are on Twitter? So, if you want them to notice you, you better be where they are. And going live is one of the best ways to grab their attention.
If you’re ready to level up your Twitter marketing strategies, continue reading to learn how to start a live stream on Twitter.
How to Live Stream a Video on the Twitter App Mobile
Setting up a stream on Twitter isn’t as hard as you may think. You only need to follow a few basic steps.
Step 1: Open the Twitter app on your Android or iOS mobile device. Find the correct version for your device here if you don’t already have it yet.
Step 2: Log in to your account and tap the compose icon.
Step 3: Tap the camera icon.
Step 4: Switch from “Capture” to “Live”.
Step 5: Add a short description of your live event. This will serve as your announcement for your broadcast. Add hashtags, mentions, and relevant keywords. How well you optimize your description will be the deciding factor for how far your broadcast will go, so make it count.
Step 6: Add a location. This is optional, but it’s a great way to attract a local audience. If you have a local business, this can work to your advantage.
Step 7: Tap “Invite Friends” and select the people you want to participate in your live feed.
Step 8: Tap “Go Live”, and you’re now live.
Step 9: Tap “Stop broadcast” at the upper-left side of the screen to end the stream.
See. We told you it’s so easy to live stream on Twitter. You wouldn’t even break a sweat doing so. However, before going live, do make sure that you have proper lighting and sound for your live broadcast to encourage your audience to watch longer, share your live feed to their followers, and even participate in the discussion.
How to Live Stream NFL on Twitter
If you’re a football fan, you might be wondering if you can stream live NFL games and events on Twitter as you commentate on them. The short answer is no, you can’t live stream NFL on Twitter or any other platform for that matter. The long answer is all content provided by the NFL is protected by copyright. That means you’re not allowed to rebroadcast any of its content, whether it’s video, audio, or both without the express permission of the NFL. And unless you’re one of the big broadcasters like NBS Sports or ESPN, you’re not likely to hear back from the football league. It’s best to start with smaller ventures if you’re a sports live streamer.
Benefits of Having a Live Stream on Twitter for your Event
Live video is the most engaging and immersive way to experience everything that’s going on in the world. From celebrations and protests to product launch events, Twitter makes it easy for you to broadcast your video in real time.
Here are just some of the many reasons why you should give Twitter live stream a chance.
The Power of Retweets (RT)
Although Facebook and Instagram have a similar feature, these social media platforms are still nowhere near achieving the immediacy of Twitter. RTs manage to make something go viral faster than any other media network.
Unlike Facebook, Instagram, and other social media networks, Twitter’s main function is its RT. So, even if Twitter’s RT can be likened to reposts on Instagram and shares on Facebook, it’s still easier to get an RT than a repost/share on other platforms. Moreover, Twitter’s algorithm is less restrictive than other social media platforms that limit how content is shown to users.
Reach a Wider Audience Using Hashtags
Twitter’s hashtag has gained so much popularity over the years that other social media networks, such as Instagram and Facebook, have jumped on the bandwagon. But Twitter’s system is still the most precise among them all. Instagram comes a close second, but it’s hashtag system can be quite restrictive and has certain limitations that can get your content shadowbanned.
Twitter allows users to freely access third-party apps, tools, or platforms to gather and monitor information. This is quite handy when following trending topics or events, sharing content, or obtaining reports from online tools. Other social media networks, such as Facebook and LinkedIn, are not as open.
Stream Live in Easy Steps
Before Twitter merged the Periscope technology into their system, users needed to use both the Twitter and Periscope app to live stream. Now, all you have to do is tap the “LIVE” button. Easy peasy.
Other social media platforms use an algorithm that determines which publications are the most influential. It also decides who gets to see what. Twitter, on the other hand, gives its users the freedom to choose whether they only want to read the latest tweets or the publications with the best results. Likewise, Twitter doesn’t limit the visibility of content from companies, individuals, or brands like some other social media networks do.
Publish Multiple Posts in One Day
Multiple postings on the same day or moment are more acceptable on Twitter than any other platform. You can use that to build anticipation for your event. Plus, you can add links to your live video description to expand the information about your event.
Live video brings events and moments to life that no other medium can. Celebrating a life-changing event? Going abroad? Take your followers with you on your adventures by going live on Twitter.