Twitch has been the go-to live streaming platform for gaming for a good while. Live streaming titans, like Ninja and Dr. Disrespect, gained fame and fortune from Twitch. They get an average of around 120,000 concurrent viewers per stream.
In the U.S. alone, Amazon’s streaming platform has almost 40 million active viewers, and 15 million active streamers at any given day. And these numbers grow by the minute.
If you’re just jumping into streaming, those figures shouldn’t deter you from starting a fruitful career on Twitch. Yes, competition is fierce. But there’s more than one way to grow as a streamer without ditching Twitch. We recommend diversifying your portfolio by tapping into other markets, like Facebook.
Facebook already has Facebook Gaming, which is still in its relative infancy, with a handful of users patronizing the feature. And by “handful”, we mean millions. That’s a huge market outside of Twitch.
What you’ll do is stick your fingers in both pies. You’ll bypass Facebook Gaming and head to a feature that will expose your Twitch streams to a much broader audience—Facebook Live. Here’s how.
How to Stream to Twitch and Facebook at the Same Time
- Create a Facebook account. Chances are you already have one. If not, then create one, and make sure it’s a personal or private account. We’ll get into that later.
Get through all the necessary verifications, so you get access to all of Facebook’s features. For the sake of branding, we recommend setting up your profile as a tie-in to your Twitch streams.
- Set up Restream. Here’s how to multi stream on Twitch, using a web-based application called Restream.
Go to Restream.io, and create an account. It’s free. Restream is the hub that will send out your stream to both Twitch and Facebook.
Once in Restream, go to the Destinations tab on the sidebar, and click on “Add Channel.” You’ll see that this browser-based app allows multi-streaming to a lot of platforms, some you haven’t even heard of before.
Adding your channels requires granting Restream access to your various profiles. Connect Facebook Live and Twitch. Give Restream the permissions. Then you’ll see them both listed on the dashboard each with an on/off toggle that controls which platform you want Restream to broadcast to. For now, turn them off.
- Connect your streaming software to Restream. For this tutorial, we’ll use OBS Studio.
On OBS’ Stream options, Choose Restream.io - RTMP for Services. Then click Connect Account. Log in to your Restream account on the mini-browser that pops up. Once you’re logged in, several Restream widgets will appear on your OBS interface. We’ll get into Restream’s streaming software-integrated applications deeper in a separate how-to. Just close them for now.
Using the Connect Account option automatically links your Restream’s stream key to OBS. You can still do this manually by clicking on RTMP Settings or your profile icon in the bottom left corner of your Restream dashboard. Then under the STREAMING SETUP tab, you’ll find your stream key. Copy and paste to OBS.
- Start streaming. Prep your content, then start streaming from your streaming software. Go back to your Restream dashboard and toggle Facebook and Twitch on. Since you’d given Restream permission to both profiles, it will override your settings and you’ll go live on both channels. It will even bypass Facebook’s Live Producer.
If you want a uniform stream title and description for both platforms, click Update Titles on the Destinations tab, type in the details. Restream will set them on all your active channels.
The Simultaneous Stream Experience
Restream only allows free streaming to one personal Facebook account. Your feed will be broadcast as a regular Facebook Live stream. If you want a Facebook Gaming profile to supplement Twitch, then you’ll need a paid Restream subscription.
This affords you several more perks, which include streaming to a Facebook Gaming page or specific groups. But since we just want to stream Twitch to Facebook Live, the free features should suffice for now.
Using a third-party application to link Twitch to Facebook in this way has its pros and cons. Your streaming software is likely set up for Twitch. Your Facebook viewers will see your on-screen Twitch widgets and plugins, like live alerts for subs and tippers. These overlays may confuse them, so make sure you mention that you’re broadcasting from Twitch. And you should do the same for your Twitch viewers.
Facebook Live doesn’t support live on-screen alerts, at least, not yet. Facebook Gaming does but, as mentioned, it’ll cost you. What interaction you have with your Facebook audience is limited to “likes” and comments. Yes, the comments section is your live chat.
This brings us to chat management. Don’t neglect your Facebook commenters just because Twitch is your main grind or Facebook’s lack of features. Remember, you’re building up a following. Greet and respond to your viewers on both channels. And when you sign off, don’t forget to say goodbye to Facebook as well. After all, one of the main pulls of live streaming is heightened interactivity.
Like on YouTube and Twitch, your concluded Facebook Live broadcasts stay on your timeline. All comments should be visible, like posts set to “public”. People who missed your stream will see how you interacted with your audience.
But why stop at marketing your brand by live broadcasts? There are more ways of creating interest for your Twitch streams on Facebook.
How to Share Twitch Stream on Facebook
If you have a library of past streams on Twitch, sharing them on your Facebook profile is a great way of trickling content onto your feed.
It’s super easy to embed a Twitch stream on Facebook, too. Simply go to your Twitch channel, get your VOD’s (video-on-demand) share link, which is just under your video’s control bar, below the display. Paste it over on Facebook just like any old regular post.
A trick to have a cleaner post is after pasting, wait for the thumbnail to load in, then delete the link. The thumbnail will remain clickable. You can put in a more appropriate description without the clutter of a long URL.
You should announce your upcoming streams. Mention the game and, if you have them, include specific details about it, like which boss you’ll attempt to fight or if you’re trying out mods. Make noise and generate interest.
Facebook and Short-form Videos
Twitch has a clip function, which allows you to snip out specific sections of a whole VOD. It’s the clapper board icon on the rightmost side of the control bar. It will have a share URL that’s different from the full-length VOD’s.
Shorter clips appeal to a lot of viewers. They may want to check what your streams are about, but aren’t keen on watching 3-hour streams there and then. If they like your clips, they may come back for more.
Speaking of short videos, Facebook likes brief, shareable videos that have been uploaded to their platform. Exploit this by creating a highlight reel of your Twitch VODs. Luckily, Twitch has an onboard highlight reel editor. Edit your VODs down to about three or four minutes.
Think of it as your best-of sampler. Pick out the sections where notable things happened. Focus on parts that elicited major reactions from your viewers. Upload the video to Facebook.
Shorter clips have a much higher chance of going viral. This is why short-form video platforms, like TikTok, are so valuable to marketing. Condensed VODs that underscore the strengths of your Twitch streams are a proven means of promoting your brand.
We should note, though, that archived VODs have a lifespan. Basic Twitch users have 14 days before Twitch deletes their VODs. Affiliated and partnered accounts have up to 60 days.
Be wary of the Twitch links that you share and have shared on Facebook. Don’t disappoint viewers by posting dead links. Check your embedded streams every once in a while, and delete outdated ones.
Other than cross-streaming itself, cross-posting past and future events is how Twitch Facebook connect effectively as promotional platforms for social media outlets and your channels. Sharing Twitch links and highlight snippets is productive and shows your dedication to putting out content. But be cautious of the themes present in your Facebook-shared streams. Make sure you follow the community guidelines. Because what’s fine with Twitch might be problematic for Facebook.
Why Bring Your Twitch Content to Facebook?
Facebook Live is a marketing tool for brands. Most people use it as a way of creating awareness and bringing products to a very large market. And we don’t know why that shouldn’t include live streaming channels like Twitch.
The biggest advantage of Facebook is volume. Millions of people watch Twitch streams on their phones. But out of the 2 billion Facebook users worldwide, 98% access the social media platform from mobile devices.
Imagine getting a sliver of that pie. So, whether you like social media or not, there’s no denying the viability of Facebook as a major encouraging factor for growth for online content creators.