Instagram is most known as an image-sharing app. People rarely used its desktop version because it had limited functionalities. But that’s a thing of the past. Over the years, Instagram has made a lot of improvements on its desktop version.
Aside from posting videos and images, you can now also go live on Instagram from your laptop. Well, there are a few more steps and a third-party software involved, but it’s not as complicated as you think.
In this guide, we’ll be teaching you how to stream on Instagram using your desktop.
How to Do Live Stream on Instagram From Your Desktop
There are several ways you can stream on IG using your computer. For this guide, we’ll teach you how to do an Instagram live stream on a PC using Loola.tv.
- Log in to Loola.tv with your Google account.
- You’ll need to provide Loola.tv access to your YouTube account before you can successfully sign in.
Once logged in, configure your social media accounts by selecting the gear icon on the upper-right corner of your screen. From there, you’ll see that you can connect up to seven different live streaming platforms.
Click Instagram and install the Chrome extension when prompted.
Once the Chrome extension is installed, click the Instagram icon and sign in to your IG account.
After connecting your Instagram account, click “Studio” to go back to the main interface.
Connect your camera and microphone by clicking the gear icon in the center of the screen. Choose which camera and microphone to use.
Click the Instagram icon on the upper-left side of your dashboard to connect your video to your IG account.
Click the “Go Live” button on the upper-right corner of the main interface to start live streaming.
You’ll see the comments from your viewers on the “Live Chat” column on the right. You need to log in using a different IG account if you want to view your Instagram Live stream on a computer using Loola.tv.
As your audience starts to comment, you’ll see your viewers who engage with you the most in the “Most Engaged” column on the left.
Click the “End” button on the upper-right corner of your dashboard to stop broadcasting. At the end of your stream, Loola will provide you a broadcast summary of:
- Total Broadcast Time
- Total Views
- Max Concurrent Viewers
- New Followers
- Total number of Likes
And as you can see, you can also download your video and check your stream’s detailed statistics.
The Ultimate Instagram Live Stream Beginner’s Guide
Doing an Instagram live on your computer involves a few more steps than streaming from your phone, but it’s still the same thing. You still have the same audience, and you still need to do the same preparations.
Here are some of the things you need to remember before, during, and after the event to increase your IG live stream’s visibility.
Before IG Live:
1. Determine your live broadcast’s purpose
Your live broadcast should offer your audience something extra that they can’t get on your regular IG posts.
Here are some ideas for your next live stream.
- Product reveal/launch
- Live interview
- Behind-the-scenes look at your life or business
- Q&A session with your viewers
- Virtual trunk or sample sale show
2. Prepare and practice
Having a loose script can help make your videos more structured. This also helps reduce your chances of making a mistake while you live stream. However, be careful not to make your videos overly rehearsed that it comes off as scripted.
3. Test video and sound quality
As they say, “Practice makes perfect.” But when it comes to live streaming, practice isn’t enough. You should also take test videos to see how your stream will look like onscreen. And while you’re at it, make sure to check if your:
- Audio is clear
- Camera is steady
- Background is clean and aesthetically pleasing
- Room is well-lit
4. Promote your live broadcast before the event
Once you’ve chosen a topic, date, and time for your IG Live, don’t forget to give your followers a heads up that you’ll be hosting a live stream soon. But don’t limit yourself to Instagram when promoting your live event. You can also use Twitter, Facebook, and YouTube to promote your post to widen your reach. Letting your followers know in advance about your live broadcast will let them know when they should tune in.
During IG Live:
5. Check who’s watching and interact with them
Loola makes it easy to see who’s viewing your live stream. They’re all conveniently listed on the “Live Chat” panel. This way, you know who to address. You also get to see the viewers who interact with you the most on the “Most Engaged” panel.
Giving shout-outs, asking them questions, and addressing them directly in your video is a good way to make them feel appreciated. As a result, they’ll feel motivated to engage with you more.
6. End with a CTA
Always end your videos, whether pre-recorded or live, with a call to action (CTA) that ties back to your reasons for going live. For example, if your goal is to obtain more followers, you can ask your viewers to follow your IG account before ending the stream. It’s vital that you accomplish your primary objective and get your audience to complete your desired action.
After IG Live:
7. Review your post-stream statistics
Revisit the goals and metrics you’ve set and check your post-performance to see how you did. If it’s your first time going live, you can use these metrics to benchmark your future live broadcasts.
8. Repurpose your video
Your video marketing strategy shouldn’t end with your live stream. You can still reuse your video by sharing it on your IG stories. This way, people who may have missed your live stream can still get the chance to watch it. Another way to repurpose the video is by sending it via email to your most avid followers.
Fortunately, Loola saves your video for you. All you have to do is download it when you’re done streaming.
Instagram Live is an effective platform for connecting, reaching, and interacting with your audience. But hosting a live stream requires a lot of time and effort. This might sound scary at first. But with practice, perseverance, and dedication, you’ll soon get used to it. After all, the not-so-secret ingredient to success is not giving up. Keep doing what you do best, and we hope to see one of your IG Live streams one day.