Instagram is one of the most widely used social media networks around the world. It’s most known for sharing beautiful photographs. But with the launch of IG Live and IG TV, videos have become an integral part of this popular platform. IG Live is an amazing channel for driving engagement, gaining new followers, and selling products. That’s why most influencers, marketers, and business owners love it so much.
And the best part is, it’s so simple and easy to stream live on Instagram. Just follow our step-by-step guide and you’ll be streaming live in no time.
How to Start a Live Stream on Instagram
How to make a live stream on Instagram? That’s probably what’s on your mind right now. And you might be feeling a little intimidated. Going live on Instagram may look and sound like it’s an involved process, but it’s not. We promise you. It’s so easy that you wouldn’t even break a sweat doing so.
Step 1: Open the mobile application and log in. If you don’t have an account yet, make sure to create one using the app or on Instagram’s website.
Step 2: Tap the camera icon on the top-left corner of the screen. Alternatively, you can swipe right from anywhere on your feed.
Step 3: Add a title to your event. Make sure it’s descriptive enough to entice your followers to watch.
Step 4: Tap “Live” and then the camera icon to start broadcasting. After a quick connection test, you’ll be live. You’ll see the comments and number of viewers at the bottom of the screen.
Step 5: Tap “End” on the top-left of the screen to stop streaming.
Step 6: You get three options when you end your stream. You can upload the video to your IGTV, download it to your device, or delete it.
How to Stream Live on Instagram on PC
Instagram is mainly a mobile app. But it has updated its PC version to include more features over the years, such as IGTV. Unfortunately, the Instagram desktop version still doesn’t support live streaming. But that doesn’t mean there’s no workaround. It’s possible to live stream on your PC screen on Instagram. However, there are a few more steps you need to take and applications to use to make it work, such as the following.
An Android emulator lets you install and use mobile applications made for Android on your computer. This includes the Instagram app. If you have an emulator, you can use the Android version of Instagram and go live as you would on your phone.
You can also use a third-party app if you don’t like using an emulator. Two of the best apps are Loola TV and Yellow Duck. There’s more on the internet. However, before you install any app on your computer, make sure that they are safe. After all, these apps will have access to your computer and personal information once installed.
Maximize Your Instagram Live Video
Live video is the most natural and unfiltered way you can engage with your audience. People love it so much because it shows the human side of the influencer or business they’re following. But once you start streaming, you don’t get a second chance. There are no retakes on IG Live. So make your live stream count.
Follow these tips if you want to create the best Instagram Live Videos.
We cannot stress this enough. Plan your Instagram live event. Believe us. Your live stream won’t work the way you pictured it in your head without proper preparation. Don’t just jump in front of the camera and start talking. Prepare your content and any props you may need. This will help reduce the stress and increase the enjoyment factor of your Instagram live.
2.Promote Your Live Event
Advertise your live event ahead of time. Announce it on your wall and other social media pages. You can also take this time to ask your followers for any questions or suggestions they’d like to submit for the event. This will help build anticipation and excitement. As a result, your followers will most likely mark your Instagram live’s date and time, so they know when to tune in.
3.Engage with Your Audience
Having a live stream is all about engaging with your audience. There’s no point in having a live video if you’re not going to interact with them. Acknowledge your audience and give them real-time answers to their questions or concerns. However, you’re not expected to answer all the comments, especially if there are a lot. Pick the ones that stand out and respond to those.
When you’re done live streaming, make sure to save your video. You can break it into 15-second clips for your Instagram Stories or upload it to your IGTV.
Presenting in front of an audience—even if it’s online—can be quite daunting. But don’t let that get to you. Instagram live is supposed to be fun and lighthearted. So,lighten up and enjoy the moment. If you’re not having fun, neither will your audience.
Going live on Instagram is a fun and informal way to connect with people. Plus, it’s super easy to use. Give it a try and don’t forget our tips before you go live.