Gone are the days when you can only do a Facebook Live on your mobile phone. You can now do a Facebook Live from your desktop. It’s easier to make changes and even do private broadcasts to prepare you for your live session. And since you’re now doing a Facebook Live from your PC, you don’t need third-party Facebook live stream software anymore.
The question is how? Here’s how to use Facebook Live on your desktop.
How To Stream Facebook Live on PC
Starting a Facebook Live on your desktop is easy. Let us take you through the process:
- Go to your browser and go to the Facebook website.
- On the status box, click on Live Video.
- Enter a brief description.
- Choose your preferred privacy setting and hit the ‘Next’ button.
- When prompted, click ‘Allow’ to give the platform permission to access your camera and microphone.
- Go Live.
That’s how straightforward it is. You can always download an FB Live software if you need advanced features, but most of the time, you can do a Live straight from your Mac or PC.
Tips for Doing a Facebook Live from Your Laptop
Now that you’re on Facebook Live on desktop, there are a lot of opportunities for you. Here are some tips to make your live sessions successful:
1. Gather content ideas.
Before you go live, gather ideas first on what should be on your live. An easy way to get people excited about a topic is to let them choose the topic. You can do this by running polls or asking people directly.
2. Promote before the live session.
You can’t just go live on Facebook without letting people know first. Promotion is essential. Live videos work like blog posts, you need to generate interest before you launch them. The good thing is Facebook allows you to target specific events and groups with promotions. A simple way to do this is to create an event to remind your audience you’re going to go live.
3. Limit distractions.
Before you go live, make sure you’re free from distractions. Remember, this is real-time. You don’t want to get distracted right in front of a live audience. Plan ahead. You can’t afford to give a bad impression now. Also, you can start a private broadcast for testing purposes. Use this opportunity to test the lights, sound, and other elements.
4. Do it at the right time.
Timing is everything with Facebook Live. The last thing you want to happen during a live-streaming event is having only a few people watching you. This won’t make you look good, and at the same time it makes your efforts go to waste. Think about your target audience and when they’re likely to watch when setting a time for your Facebook Live.
5. Have context.
You can introduce yourself at the start of the video but the thing is, people can enter the live stream while you’re live. When this happens, it’s not possible for you to keep re-introducing yourself. Letting your audience know from time to time what’s happening is an excellent idea. You can also set up the agenda and create expectations so your audience will know what to expect. When they know what to expect, chances are they’re more likely to stick around.
6. Be responsive.
The live comments and reactions on your live session aren’t there for you to read after. They’re there so you can interact with them in real-time. Make sure you are responsive and interactive throughout the session. Address the comments that appear on air as much as you can. Doing so will attract more people to share their thoughts and opinions as you go along. If you’re getting a lot of comments, you can always get some help from another person off-cam.
Why You Should Go Live on Facebook
There are many reasons you should use Facebook Live, aside from the fact that it’s very convenient that you can do it from your desktop without using a third-party live stream app for Facebook.
Allow people to get to know you better
Whether you’re a brand or an individual, Facebook Live will let your audience get to know you better, and they’re going to love this. Users crave a more personal connection to brands or people they admire, and Facebook Live is one of the easiest ways to do that.
Engage your audience more
Facebook Live is an engaging medium if you let it be. When you go live frequently, you’ll notice that people who interact with you live will engage with you more via comments, blog posts, even private messages. This is because Facebook Live works as a conversation that triggers ongoing engagement.
Get more leads and sales
You don’t need to go on Facebook Live to sell stuff. In fact, a simple live session that talks about your brand or other interesting things about yourself can lead to more revenue. But by going live on Facebook as much as you can, don’t be surprised if you notice an increase in revenue.
Generate content ideas
Generating unique content ideas isn’t the easiest thing in the world. And sometimes, we just need to get help creatively. Use Facebook Live for Q&A sessions to stimulate discussion with your audience. This will help you gain more ideas about what kind of content they want from. From there, you can start to strategize about what you can do for your future live sessions.
Have a wider reach
Going live is an effective way to reach more people. And if your live videos get good engagement, the following sessions will get even better reach. It’s a virtuous circle — one of the wonders of Facebook’s algorithm. The more people view your posts, the more people you’ll be able to reach in the future. Take advantage of it.
Now that you know how to do a Facebook live on PC, it’s time to take advantage of this to connect to millions of users globally. This might be your chance at catapulting your brand to success. There are a lot of advantages to doing a Facebook Live. If you have the opportunity to use it, do so and do it often. It will surely bring you a lot of benefits in the long run.