Creating live streams takes a lot of time and effort, so we understand if you want to make the most out of them and reach as many people as possible. Streaming on Facebook Live and YouTube Live at the same time is the best way to increase your exposure without doubling your efforts.
Why YouTube? Why Facebook?
YouTube is the second most visited website on the internet after Google, and Facebook is in third place. Together, they account for billions of hours streamed on the world wide web per month.
But is it possible to live stream on Facebook and YouTube simultaneously? That’s what we’re going to answer today.
Can You Go Live on Facebook and YouTube at the Same Time?
Can you connect Facebook to YouTube? Absolutely!
Many live streamers have been multistreaming on different platforms for years because it’s a great way to save time and double their viewers all at once.
So how do you do simultaneous broadcasting?
There’s no direct way to broadcast live feed from Facebook Live to YouTube and vice versa. To do that, there are extra steps you need to take. Don’t worry. You don’t have to be tech-savvy to deliver your stream on multiple platforms. All you need is the right streaming service or specialized software to make it happen.
Advantages of Multistreaming
YouTube and Facebook are on the top three most visited websites in the world. Simulcasting on both platforms is like hitting two birds with one stone. You get to target your audience on two different platforms with a single effort.
Here are some more advantages you get when you stream to YouTube and Facebook at the same time.
- Wider reach. People have different preferences. That includes which streaming platform they prefer to use, so not all of your followers can be found on one platform. If you go live on just Facebook, you miss reaching your fans on YouTube. But if you stream on both platforms at the same time, you get to reach as many people as possible.
- Promotion. Different streaming platforms offer different opportunities. Aside from attracting more viewers, you also get to take advantage of the unique strategies specific to each platform to promote your content.
- Discoverability. Facebook prioritizes live streams within its platform. The same thing is true with YouTube. Going live on both increases your chances of getting discovered by new viewers.
- Shareability. When you go live on both Facebook and YouTube, you give your fans from each platform a chance to share your video on their personal social media accounts.
3 Essential Things You Need to Start Multistreaming
Before you hit the live button, let’s first take a look at the essential equipment you’ll need to start multistreaming.
Standard USB webcams are the best live stream entry camera. They’re cost-effective and easy to use, making them perfect for small brands and new streamers with a limited budget. These days, you can easily find webcams with 4k streaming resolution that won’t break the bank.
You can mount your webcam on a tripod if you’re not broadcasting on a stable surface. Take note that they don’t usually come with a long USB cord, so be strategic when positioning your webcam.
Everyone is so invested in having a good camera these days that people often forget good audio quality is just as important. There are different ways to capture audio correctly depending on your streaming setup and budget.
If you mostly stream sitting behind your table or desk, a stationary setup with a condenser mic and stand will work perfectly for you. If your stream is more dynamic with lots of movements, a lapel mic may work better for you.
3. Multistreaming tool
You can embed your YouTube Live stream on Facebook by clicking the “Share” button and choosing the Facebook icon before going live on YouTube. But you’ll only be sharing a link to your YouTube Live page. It’s not actually simulcasting. To stream at the same time on both platforms, you need a multistreaming tool, such as Restream.
You can also use an encoder with multistreaming capabilities, such as OBS, vMix, Streamlabs, or Wirecast. But for this guide, we’ll be focusing on Restream because it’s one of the easiest and most straightforward tools we’ve tried so far. Aside from its multistreaming functionality, it also lets you create professional broadcasts, invite guests, stream in full HD, and share your screen in a single browser tab.
How to Put a Facebook Live Video on YouTube
There are two ways you can do this. You can either download the post-live video from Facebook and manually upload it on YouTube or you can simulcast on both streaming platforms using a multistreaming tool like Restream.
- Open the Facebook video you want to upload on YouTube and copy the URL.
- Go to a video downloader site, such as getfvid.com, and paste the URL you copied from Facebook.
- Click “Download.”
- On the next page, choose how you want to download the video: HD quality, standard quality, or audio only.
- Choose the destination folder and hit “Save.”
Simulcast using Restream.io
- Create a profile on Restream.io.
- Click “add channel.”
- Connect your YouTube Live and Facebook Live profile with Restream.
- Go to your Restream Studio.
- Set up your streaming settings and go live.
Why Stream on YouTube and Facebook at the Same Time?
The live streaming industry has grown by leaps and bounds since it was first introduced. Plus, video buffering and start times have significantly improved over the years.
The rise of video-sharing platforms and social media sites also contributed to its continuous increase in popularity. In fact, it grew by 99% between April 2019 and April 2020. Grand View Research estimates the video streaming market to be worth as much as $223.98 billion by 2028.
Over the years, we’ve seen social media giants, such as Twitch, Facebook, and YouTube, join the live streaming frenzy one by one. Up to this day, they remain immovable as the top streaming platforms. Other honorable mentions include Twitter, LinkedIn, Snapchat, and Instagram.
Your choice of streaming platform should be based on your goals and where your target audience is. But no one said you can’t broadcast on more than one website. Out of all the streaming services, YouTube and Facebook are perhaps the best ones because of their wide appeal. Plus, the niche communities within these platforms can help your content reach your target audience.
The combined power you get from streaming on these platforms at the same time includes access to:
- 2.7 billion monthly active users worldwide on Facebook
- Facebook’s Audience Insights
- Over 2 billion active users monthly worldwide on YouTube
- Monetization options
You should also take note that YouTube and Facebook are the second and third most visited websites in the world. Plus, YouTube is owned by Google, the most visited site globally and the world’s premier search engine, giving it a slight advantage in terms of SEO. Of course, you still have to master YouTube’s and Google’s SEO best practices to get your video on the top search page.
YouTube and Facebook also have a live chat functionality that lets you interact with your audience during your broadcast. They also have tools that make growth, promotion, monetization, and networking so much easier.
What are the Differences Between Streaming on YouTube and Facebook?
Now that we’ve seen the collective benefits you get from using both platforms, let’s take a look at the main differences between the two.
- Facebook lets you stream directly on your feed anytime. On YouTube, you first need to enable its live stream feature, which can take up to 24 hours. Make sure your YouTube account is enabled for live broadcasting before attempting to multistream to avoid problems on D-day.
- YouTube is mainly a video-sharing site while Facebook is a social media network. Both have a different appeal to the public. For simple live Q&As and behind-the-scenes, you might get more audience on Facebook. On the other hand, live streams focusing on visual quality will likely do better on YouTube. If you want to simulcast on both platforms, create a video that taps the best of both worlds to attract as many audiences as possible.
- YouTube Live allows up to 4k at 60FPS streaming resolution. Sadly, Facebook Live doesn’t support FULL HD, let alone 4k streaming. So expect to have lower video quality on Facebook even if you have a super professional broadcasting setup.
- The audience on Facebook and YouTube differs widely by interest and age. Facebook is more popular with people aged 30 and above while YouTube tends to attract a younger audience. That’s why it’s important to choose a topic that will appeal to both demographics when planning your live stream.
- On Facebook Live, you can post your video on specific pages to target the right audience. Youtube Live doesn’t have such a feature, making targeting specific viewers harder. You can either use this to create more engaging content on Facebook or you can produce videos more suited for the general public.
- Facebook Live and YouTube Live have their own monetization methods. Aside from the ads, YouTube has Super Chat, where viewers pay a small fee to have their comments pinned on live streams. On Facebook, you can also earn through ads, or your viewers can send you stars. Each star you receive is worth $0.01 USD.
Facebook Live and YouTube Live are two of the best live streaming platforms. Fortunately, you don’t have to choose between the two. With the right tool, you can easily go live on both platforms at the same time. Multistreaming is simply the best way to increase brand awareness and maximize your audience reach without increasing your efforts.