Launching video stream channels isn’t as easy it looks. It takes more time and effort than simply turning on your camera, smiling, and going live. There are a lot of things to do and consider when starting one, such as what to do on a live broadcast. Even your favorite live streamers had their ups and downs while growing their channel.

If you’re new to live streaming but are determined to conquer this industry, you’re in the right place. We’re going to share tips on how to launch your channel properly and so much more.

How to Launch Your Channel for the First Time

What is a live stream video? There are many ways we can define and explain what live streaming is, but that won’t help you achieve success. What you need to know more than its definition is how you can successfully launch your channel for the first time.

Plan ahead of time

The planning stage is the most important part of launching a new project. Yes, it’s possible to start live streaming anytime. But just because you started one doesn’t mean you’ll automatically get viewers. It doesn’t work that way.

There are many things you need to think about and prepare, such as your niche, content, and equipment. You also need to get your personal branding right from the start if you want to leave a lasting impression on your potential viewers.

Know your target audience

Identifying your target audience is an essential part of the planning process. You can’t proceed with the next steps if you don’t know who your content is for. You’ll only be able to determine your niche and choose your streaming platform after knowing your target viewers. Also, if you’re aiming to attract an international audience, you need to factor in the date and time of your stream.

Determine your niche and content type

Are you an athlete or naturally athletic? Do you like to travel? Are you good with money? Think of your strengths when coming up with your niche. Ask yourself, “What am I good at?” When you’ve found the answer to that question, the next step is to find the right content type for your stream.

How do you want to present your channel? Will you feature guests or do tutorials? What will be your topic? Coming up with topic ideas won’t be easy, especially for beginners, but content generation becomes easier with experience. Plus, there are plenty of fun things to do on a live stream.

Choose your live stream platform

All live stream services have the same primary function: to help you go live. But they’re not created the same. Different platforms can help you reach different audiences and achieve different things. Let’s take a look at the top streaming platforms.

  • Twitch. If you’re a live gamer, this is the perfect platform for growing your followers.
  • YouTube Live. Most marketing professionals are on YouTube. So, if your goal is to boost revenue, it’s one of the best places to be.
  • Facebook Live. With over 2.7 billion monthly active users on Facebook, businesses stand to gain a lot by going live on this platform.
  • Instagram Live. If you’re targeting a younger age group, you need to be on this platform.
  • Twitter. Twitter is a great place for sharing and promoting your content to a variety of audiences.
  • TikTok. TikTok may be a new player in the social media game, but more and more people from all age groups are joining it.

Give yourself lots of pre-show preparation time

Getting prepared for a live broadcast takes more time than you think, even if it’s just a simple one. Being mentally ready and organized helps a lot, but you need to give yourself enough time to get ready. This won’t just ensure you deliver top-quality streams. It’ll also help reduce your stress levels.

Make your title text catchy

A well-written title won’t just help you attract potential viewers. It’s also crucial for SEO, especially on YouTube. That’s because search engines can’t read the content of your video to see what it’s all about. So they rely on the keywords on your title, video tags, and description.

Broadcast on more than one platform

Broadcasting on multiple platforms can help you reach more viewers without all the extra effort. But you need to identify which ones to use and the pros and cons of each platform. This way, you know what type of content to stream. There are tons of software encoders with multistreaming capabilities you can use.

Promote your channel

Of course, all your efforts won’t be complete without self-promotion. Post about your new channel on different social media networks. Let people know what your content is all about and what value they can get from it. And while you’re at it, be witty. Come up with funny launch phrases. Trust us, your target audience will appreciate the comic relief.

Engage with your community

Don’t just post on social networks. You also have to engage the community you’re trying to build. Use the comment section to encourage people to ask questions and connect with each other. You can answer some of the questions to give them a taste of what’s to come, but leave the juicy ones for your live stream.

Be consistent

If you want to build a loyal following, you need to learn consistency. You need to stream at a regular date and time, not when you feel like it. Consistency in your schedule will also make it easier to promote your channel. Irregular and inconsistent live stream frequency won’t just confuse your audience. It’ll also frustrate them. Don’t make them guess when your next live will be.

How to Live Stream Your First Video

Live streaming your first video is both exciting and scary. You never know how people will receive it. While there’s no guarantee that your first stream will do well, setting the right foundation from the start can lead to your success in the long run.

Here are six useful tips on how to do video streaming for first-time live streamers.

1. Ready your equipment

You don’t need fancy gadgets to go live, but you at least need these basic equipment:

  • Computer
  • Camera
  • Lighting equipment
  • Microphone

You can add more accessories if you want, especially if you’re planning to produce a professional-quality stream. But simple is always the best way to go, especially for newbies.

2. Keep your setup simple

Every broadcaster wants to have the latest gadgets and equipment, and there’s nothing wrong with that. But the more equipment you add to your setup, the more complex it becomes. If one fails, it’ll be harder to find the root cause of the problem. That means spending more time fixing the issue, significantly compromising the success of your show. Keeping your setup simple is still the best way to lower the odds of you having technical errors.

3. Test your audio equipment and internet connection

Audio and Internet connection are two of the most common things that can go wrong when broadcasting live. Make sure your microphone is working and your audio settings are properly configured to help reduce ambient noise. As for your Internet connection, it’s best to be directly connected via ethernet. It sounds old school, but that’s the most stable connection you can get.

4. Have backup equipment available

Live streams are quite unpredictable. You never know what might happen. Even if you have the best and most expensive hardware or you’ve tested your equipment a hundred times, things can still go wrong. It’s always a good idea to have backup equipment ready and available.

5. Select your broadcast software

If you want to use a green screen or stream on multiple platforms at the same time, a software encoder is a must. There are a lot of encoders available, but not all of them work the same.

Carefully check each of their key features to see which one is right for you. You also need to take into consideration your budget. Fortunately, some encoders are both free and powerful enough for your needs, such as OBS Studio.

6. Do a dry run

When everything is ready and set up, don’t hit the live button just yet. Do some tests first. A good way to do this is to stream from a backup account with only you as a follower or friend.

Set the publishing notifications to private and go live. Login to your main account to see how your broadcast looks from your audience’s perspective. This will help you spot and fix technical issues before you go live for real.

Ready, Steady, Stream!

You have your streaming setup and backup equipment ready. You’ve done your mock live tests. You’ve promoted your new channel to the best of your abilities. When everything seems to be in order, it’s time to go live and greet your audience for the first time. Be confident, smile, and show the world you’re the newest force to be reckoned with in the live streaming industry.