Facebook has become so popular in recent years that it has attracted all kinds of people, making it the perfect place to sell your products. You can always sell on other platforms, but Facebook is one of the most used social media networks. With 2.89 million monthly active users, it’s not impossible to find your target audience here. Plus, there are many different ways to sell here, including live selling.
Selling on Facebook Live isn’t as difficult or complicated as you think. But it does take a lot of time and practice to get noticed. You need the right combination of strategy and gimmick. If you’re all too gimmicky without the right amount of strategy, you may attract a lot of audiences—but they could be the wrong ones. As a result, you may end up not selling anything, which defeats your purpose of going live.
Fortunately for you, we’ll be sharing our tried and tested formula for success today.
What’s the Best Way to Sell on Facebook?
Facebook is an awesome place to be if you’re an online seller. It offers various ways to sell your products. So what are the selling features on Facebook?
Posting your products on your timeline is the most direct way of selling on Facebook. But it’s not the most effective or efficient way to make a sale. Plus, it’ll annoy your FB friends, which might cause them to mute you. So what can you do instead?
1. Sell on your Facebook business page.
One of the best ways to sell directly on Facebook is by creating an FB page and posting your products there. It’s a great way to get your products out there without being too intrusive. You can also connect this page to FB ad accounts or use it to set up a Facebook Shop.
2. Sell on Marketplace.
Another great place to sell your products is on Facebook Marketplace. You can think of it as a digital marketplace where people can browse, buy, and sell items.
3. Sell in a Facebook buy and sell group.
Buy and sell groups are like regular groups, except they allow members to search items to buy, list items for sale, or mark items as sold. This helps make listing and selling your products on FB groups easier and more efficient.
4. Sell on Facebook Live.
A Facebook Live sale is one of the most efficient and effective ways of selling items online. It’s an interactive way to connect directly with your viewers in real time, giving you a higher chance of gaining more customers.
What Products Sell the Most on Facebook?
Live selling can help convert leads to actual customers. But finding the right product to sell can be tricky. To help make it easier for you, we’ve listed some of the top-selling items on Facebook.
1. Clothing and fashion accessories
This is probably the most popular category on Facebook. With the increased pace of fashion trends, chic clothes and accessories are always in high demand. All items, from established to small brands, have a place in the live e-commerce marketplace.
2. Baby products
Mothers only want the best for their children. In fact, they’d rather spend their money on their children than on themselves. So if you sell cute baby stuff, don’t be afraid to sell them. You’d be surprised how many moms are willing to buy them.
3. Pet accessories
Fur parents are always on the lookout for cute stuff for their beloved pets. If they see something unique on Facebook, they won’t hesitate to buy it. Make sure to offer a wide range of pet products to grab the attention of as many customers as possible.
4. Homecare and beauty products
With more and more people focusing on grooming themselves and leading a healthy lifestyle, the need for organic and natural home care products has risen by leaps and bounds in recent years. In fact, the demand for peel-off face masks has seen a huge increase, especially with the shutdown of many salons due to the pandemic.
5. Home furnishings
Home furnishings and decorative items are also in high demand. This demand increases significantly during festive seasons, making it the best time to sell items like blankets, cookware, rugs, and other fancy home decorations.
6. Preloved items
Do you have clothes or accessories you’re no longer using? Sell them on Facebook! Facebook Live is a great place to sell preloved items. Just be honest about the condition of each item to your viewers.
Facebook Live Selling Dos and Don’ts
Live selling is the newest online selling trend on the block. If it’s your first time hearing about it, you may feel a little intimidated. But, trust us, it’s not as complicated as it sounds. You just need to know how to play the game—so to speak.
Here are the dos and don’ts you need to consider to successfully increase your Facebook online sales.
Schedule your broadcast
Would you ask someone to meet you when you know they’re asleep or at work? Of course not! Use the same logic when scheduling your live broadcast. Think about your target viewers.
What time are they free? Are they in the same time zone as you? These are just some of the questions you need to answer before setting a date and time for your event. You can try going live at different times of the day to see which one attracts the most viewers who actually purchase your products.
Promote in advance
Now that you’ve identified the best time to go live, it’s time to think about how you’re going to promote your live event. Letting your followers know when they can catch you live will give them the chance to clear their schedule so they can tune in to your event.
Cross-post on different social media platforms to boost your reach. Don’t forget to mention the date and time of your event. Offering incentives can also help get viewers on board. Build anticipation whenever and wherever you can.
Curate your offering
Live selling events are for showcasing products you carefully selected for your customers. Curate your offering and plan out how you’re going to present them. Think about how you’ll flow from one item to another.
Outline each item’s key points, such as the prices and details, and print them out on sales tags. This will help you stay organized and focused during your live event. Grouping things together in a way that lets people see how different products work together can generate more interest, which can potentially lead to more sales.
Lastly, don’t forget to do an inventory check to see how many of each item you have on hand. This will prevent you from selling more than you have and disappointing some of your customers.
If you’re new to live selling, do a test drive first. Do a dress rehearsal with a small group of friends. This won’t just help you test out your equipment and other technology involved. It’s also an excellent way to gain confidence in front of the camera.
Make sure to set up your equipment way ahead of schedule on D-day. This will give you time to check and troubleshoot equipment glitches—if there are any. Tech failures during a live stream can be disastrous. Always give yourself time to prepare.
Make it personal
The main appeal of live streams is it lets you have two-way communication with your viewers in real time. Use that to give your customers a personalized shopping experience. Make them feel involved by addressing them by name and giving them shout-outs.
Engage them by doing fun contests and games. Demo your products. Try on outfits and ask what they think about them. There are tons of different ways to interact with your audience. The possibilities are endless.
Be overly sexualized
Keep your live videos about your products. Try not to be too sexually suggestive. Plus, Facebook has a policy against sexually implicit content, such as implied nudity, sexual images, or implied sexual acts. So unless you want to get blocked from going live, we suggest you keep it on the down-low just to be on the safe side.
Be disrespectful and discriminatory
Be respectful at all times. Don’t do things that show disrespect or discrimination against people based on their gender, age, race, religion, ethnicity, marital status, and disability. Even in jest, don’t say anything bad about them.
Be deceptive and misleading
Don’t make misleading or untruthful claims, such as “get rich quick” schemes and other similar marketing styles. “Before and after” pictures showing unrealistic results are also a big no-no.
Sell prohibited items
Facebook has an extensive list of prohibited items. Selling them can get you in a lot of trouble. This includes:
- Prescription, illegal, or recreational drugs
- Ammunition, explosives, and weapons
- Tobacco products
- Adult products and services
- Live animals
- Unsafe supplements (such as anabolic steroids, human growth hormones, and ephedra)
- Gambling services
- Real, fake, or digital money (including active debit/credit cards and machines for creating counterfeit currency)
Live stream e-commerce is one of the most effective ways of selling online, especially with the COVID-19 pandemic still in full swing. It lets viewers see the products demonstrated and get answers to their queries in real time, even without stepping outside their homes.
But even after the pandemic, this trend’s popularity will likely continue to rise. Live selling is here to stay. And the earlier you embrace this change in consumerism, the higher your chances of cementing your success in online selling.