So, you’ve just completed your first live stream. Congratulations! Now, what? Do you just move on to planning your next stream and forget about your recently finished video? If you do, you’re missing out on a lot of opportunities.
You can repurpose your live stream to get the most out of it. There are still a lot of things you can do with it. And when you reuse your video, you get to boost your video marketing and save time by spreading your content across different platforms.
Here are 10 specific ways to do that.
10 Ways to Repurpose Your Live Stream Video
Just because your live event is done doesn’t mean your video marketing ends there too. There are still plenty of things you can do to get the most out of your video content. Here are our suggestions.
1. Repost the video on other social media platforms
Some streaming platforms save your live video when it ends, making it easy to share as an on-demand video to your followers. But why limit yourself to only one live streaming service? Don’t be afraid to use different platforms.
For example, if you hosted your live stream on Facebook Live, download the video and share it with your followers on YouTube and Twitter. This will help your content reach a wider audience.
2. Post short highlights on Instagram
Instagram is an amazing platform for generating leads. Don’t miss the opportunity to share your video here. You can use online trimming tools or video editing software to help you trim the highlights of your live stream and share them on your Instagram Stories.
When you share clips on Instagram, make sure to find the best 10 to 15-second clips. Don’t forget to add text captions and other design elements available in the IG Stories creator. Your text captions should be descriptive enough that even those watching without sound will immediately know the clip’s main point.
3. Turn the video into a podcast episode
If you also host podcast shows, this is another excellent opportunity to reuse your video. You simply need to separate the audio from the video to convert it into a podcast. You can also edit it first to include your podcast intro and outro, remove unnecessary sections, and add music stings in between topics.
4. Mix the video with new content
Mixing your video with new content is another way you can repurpose it. Compile a few clips and add new ones around a specific topic that’ll bring value to your viewers. As for really good sections of your video, you can create a recorded video separately for each one of them. Add an intro, outro, and new clips to the original video and you now have a new piece of content to publish on your page.
5. Turn your video clips into GIFs
Don’t let funny moments in your video go to waste. Grab the opportunity to create hilarious reaction GIFs out of them. You can then post them on your social media pages as part of your content strategy to reinforce your brand voice and engage your viewers.
There are many free online tools you can use for creating GIFs, such as GIPHY. We suggest you create as many GIFs as you can and store them in your arsenal of social media content for future use.
6. Blog about it
Blogging about your video helps make it more searchable with the help of SEO. You can create more than one topic out of your video. You can transcribe it, follow up on points raised, write a summary of the topic covered, and embed your live stream on your blog.
The more content you create based on certain relevant keywords, the better your search engine ranking becomes. As a result, your content becomes visible to more people and not just your social media followers. Make sure to polish the video a little before putting it up on your blog. Remove excess footage to tighten it up and add new clips to make it more interesting.
7. Create quote graphics
Branded quote graphics can be a powerful addition to your visual strategy for social media. What better way to gather quotable quotes than from your own videos? You can use online graphic design tools like Canva to create visually appealing quote graphics that resonate with your brand voice.
8. Tweet quotes from the video
Twitter is a unique social media network as it’s one of the few platforms where you don’t have to include a video, link, or photo to your post for it to generate interaction and engagement.
You can simply tweet quotes from your video. Even without quote graphics, you can still reach enough viewers. Using hashtags like #qotd or #quote can help you reach even more potential customers or followers.
9. Email your video to your followers
Email marketing is a tried and tested strategy for generating leads, so take advantage of it. Use your live stream content in your email newsletter to promote it even more.
You can embed the video in your email. You can also create a cover graphic or take a screenshot of the video and add a link to your video. Don’t forget to make your email copy as enticing and witty as possible.
10. Create a mash-up of your best clips
Another excellent way to reuse your video is to mash up your best clips. Remove the fluff, take all your best clips, and mash them up into a more digestible and shareable video jam-packed with valuable content.
You can also go through your video and create a fun blooper video by mashing up all your ums, uhs, flubs, and other funny moments. These mistakes are what make live streams fun and unique. Creating and sharing such funny videos helps make your brand feel more authentic and human.
Creating compelling content and engaging your audience aren’t the only ways to grow your influence and online audience. With a long-term live stream strategy coupled with these video repurposing tactics, you’ll be able to take your video creation efforts a step further. Plus, you get to reap the benefits of having high-quality content all the time while maximizing productivity.