TikTok is one of today’s fastest-growing social media networks with a focus on video-sharing. With billions of active users around the world, no one can deny its popularity. It’s a goldmine of opportunities. So much so that brands, influencers, video content creators, artists, and even celebrities compete to dominate a certain niche in this platform.
But did you know that it isn’t only for sharing pre-recorded videos? You can also go live on TikTok, giving you an effective way to engage your audience in real-time. If you want to grow your viewership and potentially earn a bit of money on the side, you need to give this platform a try.
We’ll show you how to go live and share live video content ideas to help get you started. We’ll also be answering questions like “How many followers do you need on TikTok to go live?” and so much more. So stick around because this article is jam-packed with information you don’t want to miss out on.
How to Go Live on TikTok
Going live on TikTok is just as straightforward as recording a regular video. But the live stream functionality is only available to members who are at least 16 years old and have a minimum of 1000 followers. Additionally, you can only receive “gifts,” which are convertible to cash, from your followers if you’re over 18 years of age.
Here’s how to start a live on TikTok.
- Open and log in to your TikTok account.
- Access the LIVE screen by tapping the “+” button at the bottom of the screen to open your camera in selfie video mode.
- You’ll see different capture options at the bottom of the screen below the red record button. Swipe right until you see the “LIVE” option.
- Add a cover photo and video title/caption. Make your caption short and sweet but catchy to attract people’s attention. You can also add popular and relevant hashtags in your caption to make your stream more discoverable.
- When you’re ready, tap “GO LIVE” to start streaming.
- Tap the three dots if you want to change your camera, filter, and effect settings.
- When you’re done streaming, simply tap the “X” button to end your broadcast.
Avoid adding music in the background to avoid copyright issues. Also, when you go live, keep in mind that TikTok doesn’t allow any type of gift-baiting schemes, such as actively soliciting gifts or offering incentives for gifting.
9 TikTok Ideas for Live Streaming
TikTok live stream is the latest craze on this platform. And why not? It’s one of the fastest ways to grow your viewership. Here are a few tips to help you come up with quality content for your profile.
1. Launch Q&A sessions
As you become more famous as a TikToker, more and more people become curious about you. Arranging a live Q&A with your audience can help them get to know you more and make them feel closer to you. During this event, you can answer some of your followers’ burning questions about you.
You can also ask them questions to show that you’re also interested in learning about them. You can even take calls via Discord on another device to make the whole interaction more interesting.
2. Join or create a viral craze
We all love a good challenge, especially on social media. Remember the Ice Bucket Challenge a few years ago? It became a worldwide craze. Even athletes and Hollywood A-listers were doing it. Why? Because it was fun and great for audience entertainment. You can use the same concept when creating TikTok Live content.
There are tons of TikTok challenges you can take on. From the CoinciDance to the Renegade, there’s always something going on. Of course, only do the challenges that aren’t dangerous. Your goal is to entertain and not to scare your audience. Plus, some of your viewers might try to copy you and get themselves injured. Don’t do anything that could put other people in harm’s way.
If you’ve already established a large following, you can start your own branded hashtag challenge. A branded hashtag challenge is all about creating authentic interaction between users and brands, leading to loyalty. This is the perfect approach if your goal is engagement. It’s a great way to make waves on TikTok and turn your fans into your brand advocates.
Keep these tips in mind when creating a branded hashtag campaign.
- Keep it authentic. Users love it when video creators and brands participate in the TikTok community in a natural and unique way. Make sure your content suits your brand and the relationship you already have with your audience. Everything should feel natural and not forced.
- Make it fun. Your challenge should inspire creativity and be fun at the same time. You can use visual effects to get your message across in a fun way without losing the essence of your brand.
- Make it simple. Keep your idea relatable and accessible. Your challenge should be both unique and easy to copy. Ask yourself if it can easily be done at home without buying anything or going to a different location.
- Have a goal in mind. What do you hope to achieve? Do you want to sell a product or raise brand awareness? Being clear with your goal from the start won’t just help you create an engaging challenge. It’ll also help you effectively measure your impact.
3. Create unique content
Experimental videos, mixed with oddity and madness, are a sure hit on TikTok as they attract people’s attention. Why? Because they’re weirdly fascinating. Have you seen the Buzzfeed live video posted on Facebook where they stretched rubber bands over a watermelon? It was an instant hit with over 800,000 views. Don’t be afraid to put the “extra” in extraordinary.
4. Take your audience behind the scene
Creating special content not usually published on your profile is one of the best ways to generate leads and grow your audience on TikTok. For example, you can give your viewers a virtual tour around your workspace. Show them how you prepare your content and funny moments that happen during your video-making process. This is a great way to build trust and get them interested in your content.
5. Cover current events
Viral trends live and die on TikTok, but the world doesn’t revolve around it. So you shouldn’t focus all your efforts there. You also need to look at what’s happening outside the platform. Pop culture and major news, when retold on TikTok, can take on a new life.
The Washington Post, for example, is particularly good at turning current events into TikTok videos. But you can take it a step further. You can have an open discussion about a certain event or news with your audience in an interactive live stream.
6. Organize live interviews
TikTok isn’t just all about fun and games. It’s also a great place to establish yourself as a thought leader. Inviting an industry expert to a live interview can help add credibility to your live stream. For example, if your content is all about skincare, you can invite a skincare expert. Or, if you’re selling essential oils, having a naturopath on your broadcast will make your claims more believable.
7. Collaborate with other TikTok influencers
People love it when they see their favorite influencers collaborate. So double the fun and invite a friend to your live stream. They don’t have to be physically there with you. TikTok has a really cool feature that lets you broadcast with another user wherever they are in the world.
Collaborations with other TikTok influencers can also potentially increase your number of followers. So make your content interesting to both your viewers and your guest’s viewers, and include topics of common interest.
8. Create an educational video
TikTok may be full of goofy content, but that doesn’t mean you can’t use it to share informative content. In fact, more and more educators are starting to use this platform to share educational videos.
Imagine someone doing a history lesson on TikTok. It doesn’t just make the content more accessible to young people. It also makes the subject less boring. And the more fun you make a topic, the more memorable it becomes. Plus, doing it live increases the interest since people can ask you questions in real time.
9. Host a contest
Doing giveaways and running contests are great ways to attract viewers. Who doesn’t love getting stuff for free? Just make sure you offer what your target audience likes. Otherwise, all your efforts will be for nothing.
For example, if you’re a beauty brand, you can ask your followers to create a makeup tutorial using your products and add your branded hashtag challenge on their video. You can offer a range of rewards, such as a goody bag or running the winning video on your social media pages—or both. To add excitement to the contest, you can announce the winner during a live stream.
Everyone thought TikTok was just a passing fad when it first became popular. But billions of downloads later, no one can deny it’s here to stay. And if you’re not on it, you’re definitely missing out. It closes the gap between brands and users, making it easier for you to connect with your viewers and grow a fanbase.