Want to grow your following, increase your engagement, or promote a product? Going live on TikTok is one of the best ways to achieve your goal. After all, it’s one of the hottest social media platforms these days.
Wait. You can broadcast live on TikTok?
Yes—and it’s pretty awesome!
Continue reading if you want to know how you can grow your following and start a TikTok live.
How to Go Live on TikTok in 6 Easy Steps
Broadcasting live on TikTok isn’t as hard as you think. You just need to follow these six simple steps.
- Open the app and tap the create (+) icon.
- Choose the “LIVE” option from the menu on the navigation bar at the bottom of the screen.
- Give your live stream a descriptive title and choose an image to make it look more interesting. Your cover photo is your profile picture by default, but you can change it if you want.
- Tap “Go Live” when you’re ready to start broadcasting. Your followers will be notified that you’re going live.
- Tap the three dots to add effects, filter comments, flip camera, and add moderators (up to 20) while live.
- Simply tap the “X” button at the top left corner of the screen to stop streaming.
That’s how easy it is to start streaming on TikTok. It also has a neat feature that lets you rewatch, download, and repurpose your live streams. Take note, TikTok lives are only available for download within 90 days of their first airing.
How Many Followers Do You Need on TikTok to Go Live?
Live streams are great for promoting your brand. The catch is not everyone can go live on TikTok. There are certain conditions your account must meet before you can start streaming.
To access TikTok’s live feature, you must:
- Be 16 years old or older
- Must have at least 1,000 followers
If you’re at least 18 years old, you’re eligible to receive virtual gifts from your followers. These gifts are converted to diamonds which you can exchange for funds and withdraw via a payment method. Go to the balance tab in the “Settings” section to see your exchange value.
How to Do a Live on TikTok - 9 TikTok Tips
While it’s true you only need to meet two requirements to qualify for live streaming, gaining and retaining viewers is another matter, especially with so many popular celebrities and influencers on the platform. Here are some tips and strategies to help you develop your live content strategy.
1. Plan, plan, plan
Live videos are all about spontaneity, so you’re not expected to have a full-on script when you go live. But you should still at least have a rough plan to help things go smoothly. For example, listing all the topics you’ll be discussing can be a big help. You can also use that to develop promotional videos to generate interest and encourage your followers to tune in.
2. Timing is everything
Before you go live, make sure your target audience is online and have free time to watch you. Otherwise, you’ll just be wasting your time. Evenings and weekends are often the best time to broadcast since these are when people are at home. Use your newsletter and social media accounts to let your followers know when they can catch you live.
It’s also a good idea to post a video right before you go live. When someone watches that video while you’re streaming, they’ll see a special icon. When they tap on that icon, they’ll be taken to your live broadcast.
3. Engage your audience
Live streams are all about showing your authenticity to your audience. Use this opportunity to build a community and grow your relationship with your audience.
Reply to comments. Give shoutouts. Answer and ask questions. Make them feel welcome and special. Doing all these regularly will help grow your community. You may even start seeing familiar faces every time you go live!
4. Technical considerations
Good audio, camera, and lighting setup play an important role in keeping viewers engaged. Keep background noise to a minimum and your room well lit. Having a decent camera also helps improve your audience’s viewing experience. Additionally, ensure your internet connection is fast enough to sustain your live stream.
5. Use the right camera angle
You need a good camera when streaming. That’s a given. But if you don’t know how to position it, it won’t make a difference even if you have an expensive camera. Place it where it catches your best angle. Also, make sure to lock it in place to avoid giving your audience a shaky viewing experience.
6. Optimize your video title
When setting up a live stream, you’ll be given a chance to include a title description for your video. We highly suggest you don’t skip this part as it’ll help users immediately see what your video is all about and entice them to watch. Including relevant hashtags in your title also helps optimize your discoverability on TikTok.
7. Moderate your live stream
Let’s face it. Not all of your viewers are there to support you. There are also a lot of trolls out there who only want to get a rise out of people. Don’t argue with them. TikTok gives you the power to mute viewers from commenting, filter comments, and even block abusive users. Use that when dealing with online trolls.
8. Take note of your stream duration
You can stream up to 60 minutes on TikTok, but long videos aren’t very popular here. According to TikTok, 30-minute live sessions usually hit the right spot. Of course, this is just a suggestion. It’s still up to you how long you want to stream.
9. End with a call to action
Close every stream with a clear call to action. Tell your viewers exactly what you want them to do. Ideally, one that drives you closer toward your business or creator goals. If you want to grow your fanbase, you can ask them to follow you and share your stream with friends. If you plan to stream regularly, you can also ask them to tune in at the same time every week.
How to Grow Your Following
Don’t have enough followers to go live yet? Here are some useful TikTok tips and tricks to help get you your first 1,000 followers.
1. Invest in high-quality streaming equipment
Using your phone is the most convenient way to record and stream videos. After all, TikTok is mainly a mobile app. Plus, mobile technology has improved so much that some smartphone cameras these days are capable of 4k streaming. But they’re crazy expensive. If you can’t afford one, you might be stuck with an old phone that performs poorly in low-light conditions.
In such cases, we suggest you keep your room well-lit at all times while recording. You can buy a three-point lighting system or go DIY using existing lamps. And while you’re at it, go get a tripod or something to stabilize your camera.
If you want to step up your game, there are plenty of high-quality webcams that are quite reasonably priced. But if you have the budget, getting yourself a professional camera is the best option.
2. Know your audience
Content has no limits. You can create a story about anything and everything under the sun. But would your target audience like it? Not all audiences are alike. What some people like, others may not find interesting. So before you even start creating your content, you need to sit down and ask yourself what your viewers like and what stories will resonate with them.
Only then will you be able to create something your target audience will genuinely want to interact with, helping you increase engagement on TikTok. For example, funny and educational videos are great if you’re targeting people aged between 13 and 25.
3. Jump on trends, but make them your own
There’s always something trending on TikTok, which you can use to your advantage. Make the most out of the viral hashtags, sounds, memes, and challenges. But make sure you join the right trends. Again, think about what your brand is all about and what your target audience wants to see from you.
Of course, don’t just blindly follow trends—make them your own. Use them as the basis for your creative content production to set your brand apart from the crowd.
4. Use the right hashtags
Hashtags play an important role in major social media platforms like Instagram and Twitter, as they help increase a certain content’s visibility. The same is true on TikTok. Hashtags help increase your chances of getting discovered by users—but only if you use the right ones.
Find hashtags relevant to your brand or video content. Using random hashtags to attract random users won’t do you much good. You can also use your own hashtag and create a trend yourself. This will help your brand stand out on TikTok.
5. Cross-promote on other social media channels
If you already have an established fanbase on other social media platforms, use that to your advantage to direct traffic back to your TikTok account. A few powerful reshares from your fans right after publishing your content can help increase your engagement.
The speed and diversity of engagement you receive help boost your performance on the TikTok algorithm, improving your channel’s discoverability. So when creating content, make sure it encourages different kinds of responses. For example, response videos (like duets) are great in helping you get more than just likes and comments.
TikTok is one of the best platforms to grow your following. Granted, most of its members are from the younger generation, but it won’t stay that way for long. More and more people from different age groups are joining the platform every day. So, if you’re not yet on TikTok, you’re missing out on a world of opportunities.