Many business owners, entrepreneurs, and influencers are starting to use live streaming to grow their brands. But going live on a whim without planning your stream activities is a surefire path to failure.
How many live streamers have you seen that “ummed and erred” their way through their event because they couldn’t collect their thoughts? Don’t be like them. You need to be more prepared when it’s your turn to go live. To help you get ready, we’ve put together 12 cool things you can do on a live stream.
Content Planning: Why Do I Need This?
There’s a good reason why people say content is king. After all, how can you go live if you don’t know what to stream?
When planning to start a live streaming channel, you need to find your niche. What type of content do you want to share with your audience? From there, you can come up with more ideas. Having a loose script can help improve the flow of your show.
Even if you’re a seasoned streamer, you still need to plan your next stream’s content. You also need to come up with new ideas. For example, even though you’re known for your unboxing videos, you still need to inject fresh content in your stream now and then to keep your viewers’ interest. Plus, you get to avoid fillers like umms and ahs because you’re running out of things to say.
Looking for Ideas? Catch Our List of Fun Live Stream Ideas
Are you out of content ideas? Do you want to know how to get people to watch your lively broadcasts? Here are 12 fun things to do on your live stream.
1. Live interviews and Q&As
The Internet contains a wealth of information about anything. You simply need to google something, and you’ll get the information you’re looking for right away. The only problem is getting expert insight.
Q&A and interview live streams with an industry expert help solve that problem.
Partnering with a specialist and getting their expert opinion doesn’t just give your audience a more in-depth look at the topic. It also positions you as a thought leader and source of valuable information in your niche, helping you attract more viewers. If you’re an expert yourself, you can host a live Q&A.
Let’s use Think Media as an example. It’s a YouTube show that hosts live channel growth tips and content strategy Q&A, making it a leader in its niche. And with 1.55 million subscribers, we can clearly see that the show’s strategy works like a charm.
2. Behind the scenes footage
Taking your audience with you behind the scene (BTS) is another sure way to win them over. It makes them feel like they’re a part of your day. Your viewers want to learn more about you and what goes on behind the camera. BTS footage show the natural and unscripted side of your brand, giving it a sense of authenticity.
Research shows that a whopping 90% of consumers are more likely to support brands that resonate with authenticity. Sharing what happens behind the camera makes you more relatable and real to your audience. That’s how powerful BTS content is.
3. Share brand, product, and life updates
Sharing BTS footage is a great way to breathe authenticity into your brand, but you can still do so much more than that. You can also share updates about what’s happening with your product, brand, and life. Aside from giving your viewers a closer look at your life, it also gives them timely information about opportunities they can take advantage of.
A good example is GaryVee’s live 40th birthday celebration on YouTube. He didn’t just celebrate turning a year older. He used the event to announce his not-so-secret wine project. And he made sure that everyone knows about it before the live event, which helped increase the number of his event attendees.
4. Tutorials and how-tos
People love learning new stuff all the time. That’s why how-to videos are such a big hit. If you’re someone who likes to create things, you can do live tutorial streams. For example, if you’re a chef or someone who loves cooking, you can do live cooking shows. If you do handmade stuff, you can also do live tutorials. It’s a powerful way to establish brand authority.
5. Cover live events
If you’re attending an industry meet-up or live conference, you can give your audience a peek into the proceedings by going live. There are also tons of opportunities for impromptu interviews here.
If you can’t go live during the event, you can do a live recap from the venue afterward. Covering a live event and sharing it with your audience in real time makes them feel like they’re there with you.
6. Travel content
You don’t have to go to another country to create travel content. Walking to the coffee shop or other interesting places in your neighborhood is also considered traveling. It might seem boring to you, but your audience loves to see your day-to-day activities. It’s also an excellent way to show how you see the world.
Unboxing videos offer an element of authenticity, especially when done live. Of course, it’d be better if you work with brands and sponsors. But even if you don’t, you can still make this work. You can make your own retail purchases and share the excitement of opening the packages for the first time with your audience. Make sure to showcase what the product looks like and how it works.
8. Live gaming
If you like to play games, your luck might be in game streaming. You can potentially rack up millions of followers and dollars if you become successful in this industry just like veteran League of Legend (LoL) player Trick2g. He has over 1.5 million followers on Twitch and an estimated net worth of $3.8 million.
If you want to give this a try, why not start streaming LoL? After all, it’s one of the best games to play on a live stream.
9. Share new trend insights
When looking for information on the Internet, a quick Google search will instantly give you many search results. But combing through those websites to find what you’re looking for can take a while. This is where sharing insights on new trends come in handy.
By presenting insights and trends, you don’t just help your viewers find the information they need. You also get to position your brand as an insightful source of valuable information about your niche.
Covering up-to-date trends, stories, and news is an excellent way to enjoy more publicity and improve your viewership ratings. Tapping into trendy news is a cheeky but effective way to amp up your stream views.
11. Repurpose content
When you’re really out of ideas, you can always repurpose one of your most popular social or blog posts and share it on a live stream. And because it’s something your followers are interested in, you’ll likely attract many viewers.
12. Host a giveaway contest
Who doesn’t love freebies? Hosting a live giveaway contest is a fun and proven way for boosting views and attracting more audiences. Events like this can help push your live stream to circulate in much larger circles than it usually does. Use social media to spread the news about your event.
Live streaming is an incredible platform for engaging your audience and growing your brand. It’s not even that complicated or expensive to get started. Growing your reach and brand is just a few clicks away. Just don’t forget to plan your content for a more enjoyable streaming experience.